03
Questions, answered
What leaders ask us about MDE™.
What is master data management? +
Master data management is the practice of deciding which records
across your systems describe the same real-world thing, a customer,
a supplier, a part, and then keeping that decision consistent
everywhere it matters. MDE™ is our proprietary engine for the
resolution step. It conforms each source onto one agreed structure,
then identifies the records that refer to the same entity, whether
they sit in different systems or duplicate each other inside a
single one.
How is this different from what our data warehouse already does? +
A warehouse faithfully stores what each system told it. It does not
decide that the customer in your ERP and the customer in your CRM
are the same company. MDE™ makes that decision explicitly, with
rules your team can read, a review queue for the cases that are
genuinely ambiguous, and lineage on every record so any match can be
traced back to the source that produced it.
Where does our data go when MDE™ runs? +
Nowhere. Every comparison runs inside your own platform, as work
your warehouse performs on data that never leaves it. Only rules and
metadata cross the boundary, which means MDE™ adds no new place for
your business data to sit and no new copy to secure.
Can our data stewards maintain the matching rules themselves? +
Yes, and that is the point. Rules live in reviewable configuration
rather than buried in code, so they can be read, compared, and
approved like any other controlled change. Stewards author them
through a guided interface with AI-assisted drafting that proposes a
starting point from a table you already have, and a person reviews
and approves every rule before it takes effect.